Understand the consumer
Consumer insight shapes positioning, product selection and the story we tell in Türkiye.
NORDIC ROOTS. LOCAL UNDERSTANDING.
A thoughtful
home for Nordic
beauty in Türkiye.
Birkhus brings a small, carefully selected portfolio of premium Nordic personal care brands to Türkiye, preserving each brand’s identity while building a lasting local presence.
OUR VISION
Distinctive brands.
Lasting connections.
Birkhus is being established to bring selected premium Nordic brands to Türkiye across personal care and wellbeing.
We seek brands with a clear identity, carefully developed products and values that live beyond their packaging. Our ambition is to preserve what makes each brand distinctive while building a locally relevant presence and a loyal consumer base.
A considered portfolio, built one brand at a time.
OUR APPROACH
Focused. Selective.
Built to last.
From the first introduction to the next purchase, we consider the complete brand experience. We work with a few brands at a time, so each one gets the attention a careful market entry needs.
Build the brand
We translate global brand identity into relevant local communication, product education and meaningful trial.
Choose the right channels
A local brand website run by Birkhus, selected e-commerce marketplaces and premium retailers, online and in-store.
Grow with intention
A focused launch, close performance reviews and measured expansion that protects premium positioning.
BEHIND BIRKHUS
Brand expertise.
A passion for conscious beauty.
FOUNDER
Ayşegül Ertuğrul
An international brand builder with a sharp eye for consumer insight and a clear sense of commercial direction. At Birkhus, she brings distinctive Nordic brands to Türkiye, with care for their story and the people who will make them part of their everyday lives.
CONTACT
We’d be glad to hear from you.
We partner with carefully selected Nordic brands that share our values, giving each one our full attention.
At Birkhus, we bring together experience, passion and a genuine commitment to growing brands with care.
If you are considering Türkiye for your brand, we would be glad to explore a partnership and become part of your next chapter.